http://fredmcclimans.com/2010/07/27/vendor-analyst-customer-influence/ analysis - innovation - execution Wed, 12 Aug 2015 22:47:53 +0000 hourly 1 https://wordpress.org/?v=4.0.38 http://fredmcclimans.com/2010/07/27/vendor-analyst-customer-influence/#comment-75 Mon, 09 Aug 2010 22:06:59 +0000 http://fredmcclimans.com/?p=119#comment-75 […] recently read this post about the changing dynamic of vendor and analyst influence… I’m not sure where this fits but it seems relevant to thrown in here as long as we are […]

]]> http://fredmcclimans.com/2010/07/27/vendor-analyst-customer-influence/#comment-20 Sat, 31 Jul 2010 01:35:43 +0000 http://fredmcclimans.com/?p=119#comment-20 Mark – Thanks for the feedback. I'll take a look at the firm above. There is much room to delve into each of the areas I mentioned (all future subjects) and you are right, the B2B and B2C aspects of the influence sphere can be very different – there might be a good contrasting piece in that aspect alone. Thx! – Fred

]]> http://fredmcclimans.com/2010/07/27/vendor-analyst-customer-influence/#comment-9 Wed, 28 Jul 2010 18:27:06 +0000 http://fredmcclimans.com/?p=119#comment-9 Fred nice piece reminded me of the triangle we used to draw between vendor analyst and customer. Suggest you look at the work of Duncan Brown and team http://www.influencer50.com for a little extra depth on this area. For me there is a big difference between B2C and B2B as a marketeer the decision making unit makes getting to grips with influence really tricky and hence our jobs exciting. Look forward to hear more from you.

]]> http://fredmcclimans.com/2010/07/27/vendor-analyst-customer-influence/#comment-8 Wed, 28 Jul 2010 07:08:50 +0000 http://fredmcclimans.com/?p=119#comment-8 Anna – Thanks for your feedback. Everybody knows the old saying “the customer is always right”, even though we know that isn't always the case. But when it comes to influence in the market – especially in regards to the Vendor/Analyst/Customer relationship, the Customer is the single most important influencer. In addition to talking with Customers directly, Vendors and Analysts should always be asking each other “What are your clients/customers doing? What do they need?” Thanks again for your feedback.

]]> http://fredmcclimans.com/2010/07/27/vendor-analyst-customer-influence/#comment-7 Wed, 28 Jul 2010 00:34:00 +0000 http://fredmcclimans.com/?p=119#comment-7 Perspective D is the optimal model. Glad we talked about this. I as a marketer was under the impression that Vendors and Analysts collaborate more with each other than with the Consumer when it comes to influence. I’m hoping the Consumer, Vendor, Analyst model is more of a reality because I think it’s what will be most successful. Especially today when the consumer has a much larger voice. Thought-provoking. Great post!

]]> http://fredmcclimans.com/2010/07/27/vendor-analyst-customer-influence/#comment-195 Wed, 28 Jul 2010 00:34:00 +0000 http://fredmcclimans.com/?p=119#comment-195 Perspective D is the optimal model. Glad we talked about this. I as a marketer was under the impression that Vendors and Analysts collaborate more with each other than with the Consumer when it comes to influence. I’m hoping the Consumer, Vendor, Analyst model is more of a reality because I think it’s what will be most successful. Especially today when the consumer has a much larger voice. Thought-provoking. Great post!

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