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 Last week I participated in an interesting discussion regarding influence and the role of analyst relations (AR) – specifically around the issue of how AR staff could increase their influence through a variety of different mechanisms or channels. But one key point that kept creeping into the conversation was one of limited resources: “we . . . → Read More: Outsourcing Analyst Relations: A viable option?  My first true experience in the world of B2B marketing was in 1990. My task was simple: market one of our new products to company “X”. My task could not have been simpler – while “X” was not a current customer/partner, they were very well known for purchasing our type of product, which was . . . → Read More: Buyers vs Influencers: Who really controls the deal? |
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