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	<title>Comments on: Value Pricing is more than just a Happy Meal</title>
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	<link>http://fredmcclimans.com/2010/12/23/value-pricing-is-more-than-just-a-happy-meal/</link>
	<description>analysis - innovation - execution</description>
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		<title>By: Professional Services: Do you know the difference? &#171; fredmcclimans.com</title>
		<link>http://fredmcclimans.com/2010/12/23/value-pricing-is-more-than-just-a-happy-meal/#comment-261</link>
		<dc:creator><![CDATA[Professional Services: Do you know the difference? &#171; fredmcclimans.com]]></dc:creator>
		<pubDate>Fri, 21 Jan 2011 21:30:56 +0000</pubDate>
		<guid isPermaLink="false">http://fredmcclimans.com/?p=576#comment-261</guid>
		<description><![CDATA[[...] Value Pricing is more than just a Happy Meal &#187; [...]]]></description>
		<content:encoded><![CDATA[<p>[&#8230;] Value Pricing is more than just a Happy Meal &raquo; [&#8230;]</p>
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		<title>By: Fred McClimans</title>
		<link>http://fredmcclimans.com/2010/12/23/value-pricing-is-more-than-just-a-happy-meal/#comment-259</link>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
		<pubDate>Fri, 21 Jan 2011 13:08:00 +0000</pubDate>
		<guid isPermaLink="false">http://fredmcclimans.com/?p=576#comment-259</guid>
		<description><![CDATA[Guy - I like your style: rewarding for a job done above and beyond the call of duty. When I mentioned the comment about &quot;pay me more than I&#039;ve asked for&quot; that was a reference to a client hearing what my fee would be and then upping it on the spot - in advance of the job completed.

In your situation, which I have also run into with a client looking to improve their market influence, you offered after the fact to further compensate an individual based on the level of work that was performed. That, in and of itself, is a rare occurrence and I applaud you for taking that step. All too often people think of the consultant/analysts/worker as being responsible for establishing &amp; maintaining the client/customer relationship. It is refreshing to see that there are still clients who value the relationship with their own providers as much as you do. 

Congrats on your position, and thank you for the feedback.  - Fred]]></description>
		<content:encoded><![CDATA[<p>Guy &#8211; I like your style: rewarding for a job done above and beyond the call of duty. When I mentioned the comment about &#8220;pay me more than I&#8217;ve asked for&#8221; that was a reference to a client hearing what my fee would be and then upping it on the spot &#8211; in advance of the job completed.</p>
<p>In your situation, which I have also run into with a client looking to improve their market influence, you offered after the fact to further compensate an individual based on the level of work that was performed. That, in and of itself, is a rare occurrence and I applaud you for taking that step. All too often people think of the consultant/analysts/worker as being responsible for establishing &amp; maintaining the client/customer relationship. It is refreshing to see that there are still clients who value the relationship with their own providers as much as you do. </p>
<p>Congrats on your position, and thank you for the feedback.  &#8211; Fred</p>
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		<title>By: This is not a Blog Post &#124; Jackie Coughlan</title>
		<link>http://fredmcclimans.com/2010/12/23/value-pricing-is-more-than-just-a-happy-meal/#comment-253</link>
		<dc:creator><![CDATA[This is not a Blog Post &#124; Jackie Coughlan]]></dc:creator>
		<pubDate>Fri, 07 Jan 2011 07:39:16 +0000</pubDate>
		<guid isPermaLink="false">http://fredmcclimans.com/?p=576#comment-253</guid>
		<description><![CDATA[[...] http://fredmcclimans.com/2010/12/23/value-pricing-is-more-than-just-a-happy-meal/ [...]]]></description>
		<content:encoded><![CDATA[<p>[&#8230;] <a href="http://fredmcclimans.com/2010/12/23/value-pricing-is-more-than-just-a-happy-meal/" rel="nofollow">http://fredmcclimans.com/2010/12/23/value-pricing-is-more-than-just-a-happy-meal/</a> [&#8230;]</p>
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		<title>By: Guy Letts</title>
		<link>http://fredmcclimans.com/2010/12/23/value-pricing-is-more-than-just-a-happy-meal/#comment-496</link>
		<dc:creator><![CDATA[Guy Letts]]></dc:creator>
		<pubDate>Fri, 24 Dec 2010 10:22:00 +0000</pubDate>
		<guid isPermaLink="false">http://fredmcclimans.com/?p=576#comment-496</guid>
		<description><![CDATA[I agree with the article, but surprised by &quot;I have yet to see a client offer to pay me more than I’ve asked for&quot;.  In contrast, I&#039;ve just offered to pay a designer extra on a fixed price deal because I was aware that he had put in more effort than he had expected in order to get the job done to the right standard.  

However I only did it because he had first established the principles you highlighted above - quality, trust and understanding.  I&#039;m a great believer in encouraging the good guys.  (And just to clarify, it was my money not &#039;the company&#039;s&#039; - I&#039;m running a startup, but I&#039;ve seen the long term value of investing in relationships)]]></description>
		<content:encoded><![CDATA[<p>I agree with the article, but surprised by &#8220;I have yet to see a client offer to pay me more than I’ve asked for&#8221;.  In contrast, I&#8217;ve just offered to pay a designer extra on a fixed price deal because I was aware that he had put in more effort than he had expected in order to get the job done to the right standard.  </p>
<p>However I only did it because he had first established the principles you highlighted above &#8211; quality, trust and understanding.  I&#8217;m a great believer in encouraging the good guys.  (And just to clarify, it was my money not &#8216;the company&#8217;s&#8217; &#8211; I&#8217;m running a startup, but I&#8217;ve seen the long term value of investing in relationships)</p>
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		<title>By: Fred McClimans</title>
		<link>http://fredmcclimans.com/2010/12/23/value-pricing-is-more-than-just-a-happy-meal/#comment-251</link>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
		<pubDate>Fri, 24 Dec 2010 03:01:00 +0000</pubDate>
		<guid isPermaLink="false">http://fredmcclimans.com/?p=576#comment-251</guid>
		<description><![CDATA[Joseph - Thanks for the feedback. You are dead on regarding hourly billing - just like punching a clock and extremely self-limiting.

Regarding McDonald&#039;s, no, they don&#039;t practice Value Pricing, despite the &quot;Value&quot; tag they place on certain menu items. For them, it is purely a cost+profit% model, just like my first consulting business where we initially charged by the hour (hence the comparison between McDonald&#039;s and my first business). 

I appreciate your feedback and look forward to more conversations.

Fred]]></description>
		<content:encoded><![CDATA[<p>Joseph &#8211; Thanks for the feedback. You are dead on regarding hourly billing &#8211; just like punching a clock and extremely self-limiting.</p>
<p>Regarding McDonald&#8217;s, no, they don&#8217;t practice Value Pricing, despite the &#8220;Value&#8221; tag they place on certain menu items. For them, it is purely a cost+profit% model, just like my first consulting business where we initially charged by the hour (hence the comparison between McDonald&#8217;s and my first business). </p>
<p>I appreciate your feedback and look forward to more conversations.</p>
<p>Fred</p>
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		<title>By: Tweets that mention Value Pricing is more than just a Happy Meal « fredmcclimans.com -- Topsy.com</title>
		<link>http://fredmcclimans.com/2010/12/23/value-pricing-is-more-than-just-a-happy-meal/#comment-249</link>
		<dc:creator><![CDATA[Tweets that mention Value Pricing is more than just a Happy Meal « fredmcclimans.com -- Topsy.com]]></dc:creator>
		<pubDate>Fri, 24 Dec 2010 01:00:54 +0000</pubDate>
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		<description><![CDATA[[...] This post was mentioned on Twitter by Alan Berkson. Alan Berkson said: RT @fredmcclimans: &quot;Why Value Pricing is more than just a Happy Meal&quot; http://bit.ly/fjz9y5 #ProfServ. Join us at 10pm ET [...]]]></description>
		<content:encoded><![CDATA[<p>[&#8230;] This post was mentioned on Twitter by Alan Berkson. Alan Berkson said: RT @fredmcclimans: &quot;Why Value Pricing is more than just a Happy Meal&quot; <a href="http://bit.ly/fjz9y5" rel="nofollow">http://bit.ly/fjz9y5</a> #ProfServ. Join us at 10pm ET [&#8230;]</p>
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		<title>By: Joseph</title>
		<link>http://fredmcclimans.com/2010/12/23/value-pricing-is-more-than-just-a-happy-meal/#comment-250</link>
		<dc:creator><![CDATA[Joseph]]></dc:creator>
		<pubDate>Fri, 24 Dec 2010 00:41:00 +0000</pubDate>
		<guid isPermaLink="false">http://fredmcclimans.com/?p=576#comment-250</guid>
		<description><![CDATA[Great post Fred. You expressed the key here very explicitly in two specific statements: (1) We must be willing to ask for it and (2) We must match our price to the level of value that the client receives from the services provided.

The whole issue of hourly pricing is a question of the value you assign to your involvement. If getting paid by the hour is one&#039;s chosen method then he is committing himself to the maximum number of dollars earned based on the hours he can generate billings at the chosen (or published) hourly rate -- might as well be punching a clock :-) 

BTW: I suspect the comparison to McDonalds may ignore the principle... I assume that McDonald&#039;s (to further its brand promise) looks for the lowest price they can charge above the cost of delivery. That&#039;s not value pricing in my mind at all. In fact value pricing to me is about finding the highest price that the client is willing to pay and still feel like they got a great deal because of the value delivered. It is implicit that value pricing generates high margin above the cost of delivery... otherwise what&#039;s the point?]]></description>
		<content:encoded><![CDATA[<p>Great post Fred. You expressed the key here very explicitly in two specific statements: (1) We must be willing to ask for it and (2) We must match our price to the level of value that the client receives from the services provided.</p>
<p>The whole issue of hourly pricing is a question of the value you assign to your involvement. If getting paid by the hour is one&#8217;s chosen method then he is committing himself to the maximum number of dollars earned based on the hours he can generate billings at the chosen (or published) hourly rate &#8212; might as well be punching a clock <img src="http://fredmcclimans.com/wp-includes/images/smilies/icon_smile.gif" alt=":-)" class="wp-smiley" /> </p>
<p>BTW: I suspect the comparison to McDonalds may ignore the principle&#8230; I assume that McDonald&#8217;s (to further its brand promise) looks for the lowest price they can charge above the cost of delivery. That&#8217;s not value pricing in my mind at all. In fact value pricing to me is about finding the highest price that the client is willing to pay and still feel like they got a great deal because of the value delivered. It is implicit that value pricing generates high margin above the cost of delivery&#8230; otherwise what&#8217;s the point?</p>
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