Comments on: 5 Questions: The Value of Direct vs Indirect Influence

By: getlimed

getlimed — Wed, 17 Aug 2011 20:22:00 +0000

So true. And yes, hopefully everyone will find a way to work together. It will be interesting to see how these areas of businesses restructure around this evolution into sm and content

By: Fred McClimans

Fred McClimans — Wed, 17 Aug 2011 02:56:00 +0000

Thanks for the feedback and comment. You are right – social media and content planners will place an increasingly important role moving forward. Ultimately, I think that each of these will become unique sub-components of the IR/AR/PR/Mktg/etc. functions. Hopefully they will have a common coordinator to make sure that they have a common message (perhaps this is the ultimate “glue” that ties the various silos together?).

By: Fred McClimans

Fred McClimans — Wed, 17 Aug 2011 02:56:00 +0000

By: getlimed

getlimed — Tue, 16 Aug 2011 17:08:00 +0000

You could also add social media and content strategy planners to your list of Indirect Influencers. The casual style of social media makes their PR-esque influence more akin to a sort of brand friendship/connection.