First time commenter, long time reader.

Interesting insights particularly in light of J&J building crisis around their Baby Shampoo. The match that lit the fire in this case was a consumer advocacy group, not unlike what Green Peace did to Nestle a while ago. Now the fire builds with each consumer reaction and social share.

So far the folks at J&J are defending and denying; a poor strategy should the accusations turn out to be true. Defend and deny is great if its small, but on an issue like this that is so emotionally charged, the chaos/risk grows exponentially to affect not just baby shampoo, but all J&J products, their bottom line and ultimately share price.

It will be an interesting case live study to watch and ask the same questions you have raised here. I can certainly guarantee their competitors are watching and planning. The savvy ones will be creating their own strategies to take advantage of that weakness creating even more chaos for J&J.

What are your thoughts on that?

Jeff – Sensei