Heisenberg’s statement has been quoted, mis-quoted, adapted and modified to suit any number of ideas over the decades, so excuse me if I twist it myself to make a point. In 1926 and 1927, when Heisenberg was laying the foundation for, and publishing, the Uncertainty Principle, we were in a world where Big Data didn’t exist as we know it today. We were also far from being globally hyper-connected, and the idea of Pervasive Communications was a dream of the future. TAKE A QUANTUM LEAP I was recently having an interesting, and ongoing, Twitter discussion about Big Data and the value of Curation with some friends (Alan Berkson, Colin Hope-Murray, Peter Bordes and Robert Moore). In response to a question about the value of too much data, or data that was too old, I tweeted “old info doesn’t die, it reveals long-term trends”. As I looked at what I had written, Heisenberg (oddly, also part of the ongoing discussion) kept coming to mind, ultimately prompting the question “How do we determine the long-term value of an event or data point, and ultimately the value of a trend if it lacks the right context?” This question became all the more important as the different perspectives that frame “context” began to come to light. No two people see the same particle or event from exactly the same personal perspective. THE RIGHT STUFF It became increasingly apparent that our discussion of “too much” Big Data was really about having the “right data”. But how do you determine the right data? In many cases, you can’t. We’ve plugged ourselves into this giant fire-hose of Social Media and can’t digest it all. In the end, most of us can only “sample” off the feed. But in sampling, we get a very accurate description of what is happening at that particular moment, but we can’t tell where what we are sampling fits into the bigger picture. Is this data “byte” the beginning of a trend? Is it supporting a trend that already exists? Or is it perhaps signaling the evolution, or end, of a trend? Is it possible that we can’t answer these questions unless we are continuously sampling from the buffet that is available courtesy of Pervasive Communications and our always-on data feed? THE MEANING OF LIFE As we talked a bit about this issue offline (if you consider a couple of hours on a Skype video call “offline”), I came back around to the tweet about the value of old data revealing trends. Perhaps we’re looking at Big Data and the online fire-hose in the wrong way. Too often we think we already know the questions, or we already know the trends, and we look at data points as a way to support our pre-existing notions (numerologists often have a particular knack for this – you can find anything if you look hard enough in the wrong direction). So rather than always trying to consume information to answer questions, what if we just taste the data, and let it help us form the right questions, regardless of the sector, the market or even what the data was originally supposed to represent? Why not let information from the Transportation sector be co-mingled with information from Politics, or Economics, or Energy. By doing so, we’re helping to erase preconceived notions about the value of the data, and the answers we expect to get. Ultimately, that’s what it’s all about, isn’t it? As Alan pointed out in his recent post Big Data: Is The Answer 42?, answers are meaningless if you don’t understand the question, and with today’s glut of data, events and trends, figuring out the right question, and understanding why it’s the right question, is more difficult than ever. FINDING THE INFLUENCE OF UNCERTAINTY Heisenberg talked about particles, their position and their velocity. I’m talking about events, their impact and their influence (their ability to form trends). In either case, the more certain we are of something, the less certain we are of something else. To me, that raises the question of value in being uncertain, to an extent. Knowing the present state of an event or data-point is extremely valuable, as is knowing the direction it is heading. But equally important is the value of knowing why it is where it is at a particular moment and why it is heading in a particular direction (what influenced it, what shaped it). Following that lead, it’s also important to know where it is heading and what it is going to hit (how will it influence something else).
“One can never know with perfect accuracy both of those two important factors which determine the movement of one of the smallest particles—its position and its velocity. It is impossible to determine accurately both the position and the direction and speed of a particle at the same instant.” ~ Werner Heisenberg
As the data reveals more potential trends, so too does it raise more interesting questions:
“Why a trend exists is just as important a question as asking what impact will result from the trend. It’s all about context.”
- What value do individual events have, either as singular events or as part of a larger data set?
- How important are multiple layers of context and different perspectives?
- How do you anticipate when or how trends may collide or intersect?