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	<title>fredmcclimans.com &#187; Fred McClimans</title>
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	<link>http://fredmcclimans.com</link>
	<description>analysis - innovation - execution</description>
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		<title>Suicide: A Global, Local Crisis</title>
		<link>http://fredmcclimans.com/2014/12/17/suicide-a-global-local-crisis/</link>
		<comments>http://fredmcclimans.com/2014/12/17/suicide-a-global-local-crisis/#comments</comments>
		<pubDate>Thu, 18 Dec 2014 04:47:40 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[#depression]]></category>
		<category><![CDATA[#notalone]]></category>
		<category><![CDATA[#suicide]]></category>
		<category><![CDATA[#‎usguys‬]]></category>
		<category><![CDATA[World Health Organization]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1379</guid>
		<description><![CDATA[Depression is a global crisis, and every 40 seconds a life is lost to suicide. This post is part of a month-long series on suicide, written by friends of Sam Fiorella, and dedicated to his son Lucas, who was lost to suicide earlier this year. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Would you buy KLM a beer?</title>
		<link>http://fredmcclimans.com/2014/06/30/would-you-buy-klm-a-beer/</link>
		<comments>http://fredmcclimans.com/2014/06/30/would-you-buy-klm-a-beer/#comments</comments>
		<pubDate>Tue, 01 Jul 2014 03:05:26 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[First Glance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Written Words]]></category>
		<category><![CDATA[#worldcup]]></category>
		<category><![CDATA[#worldcup2014]]></category>
		<category><![CDATA[adios amigos]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Fail]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[FIFA World Cup]]></category>
		<category><![CDATA[Gael Garcia Bernal]]></category>
		<category><![CDATA[KLM]]></category>
		<category><![CDATA[Mexico]]></category>
		<category><![CDATA[Netherlands]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1355</guid>
		<description><![CDATA[Would you buy KLM a beer after their World Cup 2014 Tweet? KLM played the fans game - it became a fan itself. But instead of sharing a beer, they tried serving one, drawing a yellow card.]]></description>
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		<title>PERSPECTIVES 004: Shortcuts to Relationships w Chris Heuer</title>
		<link>http://fredmcclimans.com/2013/11/04/perspectives-004-shortcuts-to-relationships/</link>
		<comments>http://fredmcclimans.com/2013/11/04/perspectives-004-shortcuts-to-relationships/#comments</comments>
		<pubDate>Mon, 04 Nov 2013 22:09:55 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[chris heuer]]></category>
		<category><![CDATA[cliff clavin]]></category>
		<category><![CDATA[kevin james]]></category>
		<category><![CDATA[pivotcon]]></category>
		<category><![CDATA[social business]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1348</guid>
		<description><![CDATA[Chris Heuer nails an impressive riff on the value of Shortcuts to Relationships in Social Business (inspired by Cliff Clavin and Kevin James, no less) – Recorded at #PivotCon 2013.]]></description>
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		<title>PERSPECTIVES 003: Social Business w Chris Heuer</title>
		<link>http://fredmcclimans.com/2013/11/02/perspectives-003-social-business/</link>
		<comments>http://fredmcclimans.com/2013/11/02/perspectives-003-social-business/#comments</comments>
		<pubDate>Sat, 02 Nov 2013 21:58:58 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Alan Berkson]]></category>
		<category><![CDATA[chris heuer]]></category>
		<category><![CDATA[pivotcon]]></category>
		<category><![CDATA[social business]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1339</guid>
		<description><![CDATA[Chris Heuer and Alan Berkson join me as they share their perspectives on Social Business – Recorded at #PivotCon 2013.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>5 Thoughts from CRM Evolution 2013</title>
		<link>http://fredmcclimans.com/2013/08/26/5-thoughts-from-crm-evolution-2013/</link>
		<comments>http://fredmcclimans.com/2013/08/26/5-thoughts-from-crm-evolution-2013/#comments</comments>
		<pubDate>Mon, 26 Aug 2013 21:35:58 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Written Words]]></category>
		<category><![CDATA[#crme13]]></category>
		<category><![CDATA[#custserv]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[CX]]></category>
		<category><![CDATA[IVR]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[NYC]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1304</guid>
		<description><![CDATA[I spent some at CRM Evolution 2013 last week doing something I really enjoy - getting out and talking to people. Here are some quick take-aways from my conversations with a few vendors, users, investors and even the occasional analyst at the event.]]></description>
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		<title>Kickstarter: The long-tail of short attention spans?</title>
		<link>http://fredmcclimans.com/2013/04/24/is-kickstarter-the-new-sears-roebuck/</link>
		<comments>http://fredmcclimans.com/2013/04/24/is-kickstarter-the-new-sears-roebuck/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 03:01:36 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[crowd]]></category>
		<category><![CDATA[crowd-funding]]></category>
		<category><![CDATA[crowdfunding]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[inXile]]></category>
		<category><![CDATA[kickstarter]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[roebuck]]></category>
		<category><![CDATA[rpg]]></category>
		<category><![CDATA[sears]]></category>
		<category><![CDATA[tides of numenera]]></category>
		<category><![CDATA[torment]]></category>
		<category><![CDATA[veronica mars]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1261</guid>
		<description><![CDATA[We live in a world of short attention spans. Our food is fast, our entertainment on-demand and the phrase “interrupt-driven” dominates everything.  The world of media and entertainment is no different from any other. We consume in bites, when we want, as we want. My kids don’t watch a TV show every week for a [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>FIRST GLANCE: Coca-Cola gets &#8220;buzz&#8221;</title>
		<link>http://fredmcclimans.com/2013/03/25/first-glance-coca-cola-gets-a-bad-buzz/</link>
		<comments>http://fredmcclimans.com/2013/03/25/first-glance-coca-cola-gets-a-bad-buzz/#comments</comments>
		<pubDate>Tue, 26 Mar 2013 00:18:01 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[First Glance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Advertising Age]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[glass houses]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Real-Time-Marketing]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[RTM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[wendy clark]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1134</guid>
		<description><![CDATA[Coca-Cola’s disclosure that it found limited short-term value from online buzz raises some good questions about information perception and the relative value of Real-Time-Marketing (RTM). Takeaway: RTM (Real-Time-Marketing) isn’t about 15 minutes of fame – it needs to be part of an integrated long-term brand communications strategy. Wendy Clark, Coca-Cola’s Senior VP-integrated marketing communications and [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Of Brands and Broken Narratives</title>
		<link>http://fredmcclimans.com/2013/03/12/of-brands-and-broken-narratives/</link>
		<comments>http://fredmcclimans.com/2013/03/12/of-brands-and-broken-narratives/#comments</comments>
		<pubDate>Wed, 13 Mar 2013 06:03:49 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Narrative]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1183</guid>
		<description><![CDATA[An organization’s brand is defined by the totality of everything they do and say. Enduring brands are built on solid corporate narratives that serve as a beacon of trust and yield positive public perception. This article was originally published on “Sensei Blogs – A Business Blog with a Point of View” and is reprinted here [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Maker&#8217;s Mark misses the mark&#8230;</title>
		<link>http://fredmcclimans.com/2013/02/19/makers-mark-misses-the-mark/</link>
		<comments>http://fredmcclimans.com/2013/02/19/makers-mark-misses-the-mark/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 02:04:43 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Transcripts]]></category>
		<category><![CDATA[bourbon]]></category>
		<category><![CDATA[brand essence]]></category>
		<category><![CDATA[brand perception]]></category>
		<category><![CDATA[corporate narrative]]></category>
		<category><![CDATA[KFC]]></category>
		<category><![CDATA[maker's mark]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1081</guid>
		<description><![CDATA[From a minor tweet about the length of time it takes to char a barrel for making bourbon to a congratulatory tweet from KFC... How Maker's Mark missed the mark with their brand strategy. (Note: Date sequences have been adjusted to highlight flows of conversations and threaded discussions)]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 Elements of a True Community</title>
		<link>http://fredmcclimans.com/2012/02/07/5-elements-of-a-true-community/</link>
		<comments>http://fredmcclimans.com/2012/02/07/5-elements-of-a-true-community/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:47:55 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[#influencechat]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[margie clayman]]></category>
		<category><![CDATA[neighborhood]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=877</guid>
		<description><![CDATA[Earlier this week, my good friend Margie Clayman wrote an excellent post titled “Myth: Community makes the world go round” – it’s well worth the read as she raises some interesting points regarding the real value of a business-built community, and its failures if it doesn’t lead to community members actually driving revenue for the [&#8230;]]]></description>
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