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	<link>http://fredmcclimans.com</link>
	<description>analysis - innovation - execution</description>
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		<title>Would you buy KLM a beer?</title>
		<link>http://fredmcclimans.com/2014/06/30/would-you-buy-klm-a-beer/</link>
		<comments>http://fredmcclimans.com/2014/06/30/would-you-buy-klm-a-beer/#comments</comments>
		<pubDate>Tue, 01 Jul 2014 03:05:26 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[First Glance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Written Words]]></category>
		<category><![CDATA[#worldcup]]></category>
		<category><![CDATA[#worldcup2014]]></category>
		<category><![CDATA[adios amigos]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Fail]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[FIFA World Cup]]></category>
		<category><![CDATA[Gael Garcia Bernal]]></category>
		<category><![CDATA[KLM]]></category>
		<category><![CDATA[Mexico]]></category>
		<category><![CDATA[Netherlands]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1355</guid>
		<description><![CDATA[Would you buy KLM a beer after their World Cup 2014 Tweet? KLM played the fans game - it became a fan itself. But instead of sharing a beer, they tried serving one, drawing a yellow card.]]></description>
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		<title>PERSPECTIVES 004: Shortcuts to Relationships w Chris Heuer</title>
		<link>http://fredmcclimans.com/2013/11/04/perspectives-004-shortcuts-to-relationships/</link>
		<comments>http://fredmcclimans.com/2013/11/04/perspectives-004-shortcuts-to-relationships/#comments</comments>
		<pubDate>Mon, 04 Nov 2013 22:09:55 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[chris heuer]]></category>
		<category><![CDATA[cliff clavin]]></category>
		<category><![CDATA[kevin james]]></category>
		<category><![CDATA[pivotcon]]></category>
		<category><![CDATA[social business]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1348</guid>
		<description><![CDATA[Chris Heuer nails an impressive riff on the value of Shortcuts to Relationships in Social Business (inspired by Cliff Clavin and Kevin James, no less) – Recorded at #PivotCon 2013.]]></description>
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		<title>PERSPECTIVES 003: Social Business w Chris Heuer</title>
		<link>http://fredmcclimans.com/2013/11/02/perspectives-003-social-business/</link>
		<comments>http://fredmcclimans.com/2013/11/02/perspectives-003-social-business/#comments</comments>
		<pubDate>Sat, 02 Nov 2013 21:58:58 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Alan Berkson]]></category>
		<category><![CDATA[chris heuer]]></category>
		<category><![CDATA[pivotcon]]></category>
		<category><![CDATA[social business]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1339</guid>
		<description><![CDATA[Chris Heuer and Alan Berkson join me as they share their perspectives on Social Business – Recorded at #PivotCon 2013.]]></description>
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		<title>5 Thoughts from CRM Evolution 2013</title>
		<link>http://fredmcclimans.com/2013/08/26/5-thoughts-from-crm-evolution-2013/</link>
		<comments>http://fredmcclimans.com/2013/08/26/5-thoughts-from-crm-evolution-2013/#comments</comments>
		<pubDate>Mon, 26 Aug 2013 21:35:58 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Written Words]]></category>
		<category><![CDATA[#crme13]]></category>
		<category><![CDATA[#custserv]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[CX]]></category>
		<category><![CDATA[IVR]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[NYC]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1304</guid>
		<description><![CDATA[I spent some at CRM Evolution 2013 last week doing something I really enjoy - getting out and talking to people. Here are some quick take-aways from my conversations with a few vendors, users, investors and even the occasional analyst at the event.]]></description>
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		<title>Maker&#8217;s Mark misses the mark&#8230;</title>
		<link>http://fredmcclimans.com/2013/02/19/makers-mark-misses-the-mark/</link>
		<comments>http://fredmcclimans.com/2013/02/19/makers-mark-misses-the-mark/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 02:04:43 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Transcripts]]></category>
		<category><![CDATA[bourbon]]></category>
		<category><![CDATA[brand essence]]></category>
		<category><![CDATA[brand perception]]></category>
		<category><![CDATA[corporate narrative]]></category>
		<category><![CDATA[KFC]]></category>
		<category><![CDATA[maker's mark]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1081</guid>
		<description><![CDATA[From a minor tweet about the length of time it takes to char a barrel for making bourbon to a congratulatory tweet from KFC... How Maker's Mark missed the mark with their brand strategy. (Note: Date sequences have been adjusted to highlight flows of conversations and threaded discussions)]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Pervasive Communications &amp; Biological Big Data</title>
		<link>http://fredmcclimans.com/2012/06/13/pervasive-communications-biological-big-data/</link>
		<comments>http://fredmcclimans.com/2012/06/13/pervasive-communications-biological-big-data/#comments</comments>
		<pubDate>Wed, 13 Jun 2012 19:50:20 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[#140]]></category>
		<category><![CDATA[#140MTL]]></category>
		<category><![CDATA[Big data]]></category>
		<category><![CDATA[Biological Big Data]]></category>
		<category><![CDATA[Bohr]]></category>
		<category><![CDATA[Heisenberg]]></category>
		<category><![CDATA[Montreal]]></category>
		<category><![CDATA[Newton]]></category>
		<category><![CDATA[pervasive communications]]></category>
		<category><![CDATA[Quebec]]></category>
		<category><![CDATA[Social Behavior]]></category>
		<category><![CDATA[State of Now]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1006</guid>
		<description><![CDATA[I recently had the pleasure of speaking at the #140MTL State of Now conference, on May 15th, 2012, in Montreal, Quebec. It was a fantastic event, with some great speakers and wonderful attendees. As part of the event, I had the opportunity to discuss a few concepts that are helping to shape global events and [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Crowds, Individuals and Conformity</title>
		<link>http://fredmcclimans.com/2012/06/05/crowds-individuals-and-conformity/</link>
		<comments>http://fredmcclimans.com/2012/06/05/crowds-individuals-and-conformity/#comments</comments>
		<pubDate>Tue, 05 Jun 2012 15:57:08 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[#influencechat]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[conformity]]></category>
		<category><![CDATA[crowds]]></category>
		<category><![CDATA[discovery]]></category>
		<category><![CDATA[flocks]]></category>
		<category><![CDATA[head games]]></category>
		<category><![CDATA[human]]></category>
		<category><![CDATA[individuals]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[murmuration]]></category>
		<category><![CDATA[science daily]]></category>
		<category><![CDATA[self-worth]]></category>
		<category><![CDATA[Social Behavior]]></category>
		<category><![CDATA[starlings]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=995</guid>
		<description><![CDATA[I’ve always been fascinated by crowds — how they form, why they form, what influences them, and what, in turn, they have the ability to influence. I’ve also always tried to differentiate between crowds and communities, the latter being a more “refined” version of a crowd. Communities have purpose, and common bonds that bind the [&#8230;]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>The unintended consequences of going #viral</title>
		<link>http://fredmcclimans.com/2012/03/20/the-unintended-consequences-of-going-viral/</link>
		<comments>http://fredmcclimans.com/2012/03/20/the-unintended-consequences-of-going-viral/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 15:31:17 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[#pervasivecomms]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[going viral]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pervasive communications]]></category>
		<category><![CDATA[social cause]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tra-digital]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=890</guid>
		<description><![CDATA[When you craft a message, you generally have a target, or audience, in mind. You probably also have an agenda, or goal, that you wish to achieve, such as awareness, education or a call to action. And both the message and the agenda are typically driven by both your own ideas and those embraced by [&#8230;]]]></description>
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