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		<title>Would you buy KLM a beer?</title>
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		<pubDate>Tue, 01 Jul 2014 03:05:26 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
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		<description><![CDATA[Would you buy KLM a beer after their World Cup 2014 Tweet? KLM played the fans game - it became a fan itself. But instead of sharing a beer, they tried serving one, drawing a yellow card.]]></description>
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		<title>5 Thoughts from CRM Evolution 2013</title>
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		<pubDate>Mon, 26 Aug 2013 21:35:58 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
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		<description><![CDATA[I spent some at CRM Evolution 2013 last week doing something I really enjoy - getting out and talking to people. Here are some quick take-aways from my conversations with a few vendors, users, investors and even the occasional analyst at the event.]]></description>
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