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		<title>Would you buy KLM a beer?</title>
		<link>http://fredmcclimans.com/2014/06/30/would-you-buy-klm-a-beer/</link>
		<comments>http://fredmcclimans.com/2014/06/30/would-you-buy-klm-a-beer/#comments</comments>
		<pubDate>Tue, 01 Jul 2014 03:05:26 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Brands]]></category>
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		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[#worldcup]]></category>
		<category><![CDATA[#worldcup2014]]></category>
		<category><![CDATA[adios amigos]]></category>
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		<category><![CDATA[Fail]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[FIFA World Cup]]></category>
		<category><![CDATA[Gael Garcia Bernal]]></category>
		<category><![CDATA[KLM]]></category>
		<category><![CDATA[Mexico]]></category>
		<category><![CDATA[Netherlands]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1355</guid>
		<description><![CDATA[Would you buy KLM a beer after their World Cup 2014 Tweet? KLM played the fans game - it became a fan itself. But instead of sharing a beer, they tried serving one, drawing a yellow card.]]></description>
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		<title>FIRST GLANCE: Coca-Cola gets &#8220;buzz&#8221;</title>
		<link>http://fredmcclimans.com/2013/03/25/first-glance-coca-cola-gets-a-bad-buzz/</link>
		<comments>http://fredmcclimans.com/2013/03/25/first-glance-coca-cola-gets-a-bad-buzz/#comments</comments>
		<pubDate>Tue, 26 Mar 2013 00:18:01 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
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		<category><![CDATA[Real-Time-Marketing]]></category>
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		<category><![CDATA[RTM]]></category>
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		<category><![CDATA[wendy clark]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1134</guid>
		<description><![CDATA[Coca-Cola’s disclosure that it found limited short-term value from online buzz raises some good questions about information perception and the relative value of Real-Time-Marketing (RTM). Takeaway: RTM (Real-Time-Marketing) isn’t about 15 minutes of fame – it needs to be part of an integrated long-term brand communications strategy. Wendy Clark, Coca-Cola’s Senior VP-integrated marketing communications and [&#8230;]]]></description>
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		<title>Klout, Big Data and the Meaning of &#8220;Opt Out&#8221;</title>
		<link>http://fredmcclimans.com/2012/05/01/klout-big-data-and-the-meaning-of-opt-out/</link>
		<comments>http://fredmcclimans.com/2012/05/01/klout-big-data-and-the-meaning-of-opt-out/#comments</comments>
		<pubDate>Tue, 01 May 2012 23:43:34 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[2020F]]></category>
		<category><![CDATA[Alan Berkson]]></category>
		<category><![CDATA[Big data]]></category>
		<category><![CDATA[fred mcclimans]]></category>
		<category><![CDATA[InflenceChat]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[Jeremiah Owyang]]></category>
		<category><![CDATA[Klout]]></category>
		<category><![CDATA[Online Privacy]]></category>
		<category><![CDATA[PeerIndex]]></category>
		<category><![CDATA[pervasive communications]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[sam fiorella]]></category>
		<category><![CDATA[Social Behavior]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Transparenty]]></category>
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		<category><![CDATA[Twitalyzer]]></category>
		<category><![CDATA[Wired Magazine]]></category>
		<category><![CDATA[Wired.com]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=939</guid>
		<description><![CDATA[Is it possible to have a Klout Score of Zero (K = 0)? Why, you might ask, would anybody want to have such a score in the gamified realm of influence measurement, where higher scores indicate a higher level of perceived online influence? The answer may lie in the way that Klout profiles you, branding [&#8230;]]]></description>
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		<slash:comments>23</slash:comments>
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		<title>Dealing with Corporate Chaos &#8211; The value of the right strategy</title>
		<link>http://fredmcclimans.com/2011/11/01/dealing-with-corporate-chaos-the-value-of-the-right-strategy/</link>
		<comments>http://fredmcclimans.com/2011/11/01/dealing-with-corporate-chaos-the-value-of-the-right-strategy/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 16:01:41 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=868</guid>
		<description><![CDATA[I like structure, order and consistency. I also like chaos. One provides stability, the other a challenge. In the corporate business world, we often see both: longer periods of relative stability and continuity with brief interjections of chaotic episodes that help make the business world a bit more of a challenge, a bit more fun, [&#8230;]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>5 Questions: The Value of Direct vs Indirect Influence</title>
		<link>http://fredmcclimans.com/2011/08/16/5-questions-the-value-of-direct-vs-indirect-influence/</link>
		<comments>http://fredmcclimans.com/2011/08/16/5-questions-the-value-of-direct-vs-indirect-influence/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 15:52:50 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
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		<category><![CDATA[IR]]></category>
		<category><![CDATA[marketing]]></category>
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		<guid isPermaLink="false">http://fredmcclimans.com/?p=808</guid>
		<description><![CDATA[Almost every action, choice or decision we make is the result of “influence” in some particular way. Even our personal preferences are shaped by influence, perhaps through the actions of others (“hey, you should really try this out”) or perhaps through our own past experiences (“I don’t care what you say, I’ve tried the bagels [&#8230;]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Who is influencing your next deal?</title>
		<link>http://fredmcclimans.com/2011/06/28/who-is-influencing-your-next-deal/</link>
		<comments>http://fredmcclimans.com/2011/06/28/who-is-influencing-your-next-deal/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 16:06:15 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[#influencechat]]></category>
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		<category><![CDATA[consultants]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[negotiations]]></category>
		<category><![CDATA[peers]]></category>
		<category><![CDATA[press]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=741</guid>
		<description><![CDATA[Every business deal is a negotiation, and every negotiation has its players and its influencers. Figuring out who the players are is relatively simple – they’re the ones sitting across the table from you. But figuring out who their influential advisors are is a totally different issue, and it’s an important one to understand. If [&#8230;]]]></description>
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		<slash:comments>7</slash:comments>
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