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	<title>fredmcclimans.com</title>
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	<link>http://fredmcclimans.com</link>
	<description>analysis - innovation - execution</description>
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		<title>Suicide: A Global, Local Crisis</title>
		<link>http://fredmcclimans.com/2014/12/17/suicide-a-global-local-crisis/</link>
		<comments>http://fredmcclimans.com/2014/12/17/suicide-a-global-local-crisis/#comments</comments>
		<pubDate>Thu, 18 Dec 2014 04:47:40 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[#depression]]></category>
		<category><![CDATA[#notalone]]></category>
		<category><![CDATA[#suicide]]></category>
		<category><![CDATA[#‎usguys‬]]></category>
		<category><![CDATA[World Health Organization]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1379</guid>
		<description><![CDATA[Depression is a global crisis, and every 40 seconds a life is lost to suicide. This post is part of a month-long series on suicide, written by friends of Sam Fiorella, and dedicated to his son Lucas, who was lost to suicide earlier this year. ]]></description>
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		<title>Would you buy KLM a beer?</title>
		<link>http://fredmcclimans.com/2014/06/30/would-you-buy-klm-a-beer/</link>
		<comments>http://fredmcclimans.com/2014/06/30/would-you-buy-klm-a-beer/#comments</comments>
		<pubDate>Tue, 01 Jul 2014 03:05:26 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[First Glance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Written Words]]></category>
		<category><![CDATA[#worldcup]]></category>
		<category><![CDATA[#worldcup2014]]></category>
		<category><![CDATA[adios amigos]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Fail]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[FIFA World Cup]]></category>
		<category><![CDATA[Gael Garcia Bernal]]></category>
		<category><![CDATA[KLM]]></category>
		<category><![CDATA[Mexico]]></category>
		<category><![CDATA[Netherlands]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1355</guid>
		<description><![CDATA[Would you buy KLM a beer after their World Cup 2014 Tweet? KLM played the fans game - it became a fan itself. But instead of sharing a beer, they tried serving one, drawing a yellow card.]]></description>
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		<title>PERSPECTIVES 004: Shortcuts to Relationships w Chris Heuer</title>
		<link>http://fredmcclimans.com/2013/11/04/perspectives-004-shortcuts-to-relationships/</link>
		<comments>http://fredmcclimans.com/2013/11/04/perspectives-004-shortcuts-to-relationships/#comments</comments>
		<pubDate>Mon, 04 Nov 2013 22:09:55 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[chris heuer]]></category>
		<category><![CDATA[cliff clavin]]></category>
		<category><![CDATA[kevin james]]></category>
		<category><![CDATA[pivotcon]]></category>
		<category><![CDATA[social business]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1348</guid>
		<description><![CDATA[Chris Heuer nails an impressive riff on the value of Shortcuts to Relationships in Social Business (inspired by Cliff Clavin and Kevin James, no less) – Recorded at #PivotCon 2013.]]></description>
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		<title>PERSPECTIVES 003: Social Business w Chris Heuer</title>
		<link>http://fredmcclimans.com/2013/11/02/perspectives-003-social-business/</link>
		<comments>http://fredmcclimans.com/2013/11/02/perspectives-003-social-business/#comments</comments>
		<pubDate>Sat, 02 Nov 2013 21:58:58 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Alan Berkson]]></category>
		<category><![CDATA[chris heuer]]></category>
		<category><![CDATA[pivotcon]]></category>
		<category><![CDATA[social business]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1339</guid>
		<description><![CDATA[Chris Heuer and Alan Berkson join me as they share their perspectives on Social Business – Recorded at #PivotCon 2013.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>5 Thoughts from CRM Evolution 2013</title>
		<link>http://fredmcclimans.com/2013/08/26/5-thoughts-from-crm-evolution-2013/</link>
		<comments>http://fredmcclimans.com/2013/08/26/5-thoughts-from-crm-evolution-2013/#comments</comments>
		<pubDate>Mon, 26 Aug 2013 21:35:58 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Written Words]]></category>
		<category><![CDATA[#crme13]]></category>
		<category><![CDATA[#custserv]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[CX]]></category>
		<category><![CDATA[IVR]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[NYC]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1304</guid>
		<description><![CDATA[I spent some at CRM Evolution 2013 last week doing something I really enjoy - getting out and talking to people. Here are some quick take-aways from my conversations with a few vendors, users, investors and even the occasional analyst at the event.]]></description>
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		<title>Kickstarter: The long-tail of short attention spans?</title>
		<link>http://fredmcclimans.com/2013/04/24/is-kickstarter-the-new-sears-roebuck/</link>
		<comments>http://fredmcclimans.com/2013/04/24/is-kickstarter-the-new-sears-roebuck/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 03:01:36 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[crowd]]></category>
		<category><![CDATA[crowd-funding]]></category>
		<category><![CDATA[crowdfunding]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[inXile]]></category>
		<category><![CDATA[kickstarter]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[roebuck]]></category>
		<category><![CDATA[rpg]]></category>
		<category><![CDATA[sears]]></category>
		<category><![CDATA[tides of numenera]]></category>
		<category><![CDATA[torment]]></category>
		<category><![CDATA[veronica mars]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1261</guid>
		<description><![CDATA[We live in a world of short attention spans. Our food is fast, our entertainment on-demand and the phrase “interrupt-driven” dominates everything.  The world of media and entertainment is no different from any other. We consume in bites, when we want, as we want. My kids don’t watch a TV show every week for a [&#8230;]]]></description>
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		<item>
		<title>FIRST GLANCE: Coca-Cola gets &#8220;buzz&#8221;</title>
		<link>http://fredmcclimans.com/2013/03/25/first-glance-coca-cola-gets-a-bad-buzz/</link>
		<comments>http://fredmcclimans.com/2013/03/25/first-glance-coca-cola-gets-a-bad-buzz/#comments</comments>
		<pubDate>Tue, 26 Mar 2013 00:18:01 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[First Glance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Advertising Age]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[glass houses]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Real-Time-Marketing]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[RTM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[wendy clark]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1134</guid>
		<description><![CDATA[Coca-Cola’s disclosure that it found limited short-term value from online buzz raises some good questions about information perception and the relative value of Real-Time-Marketing (RTM). Takeaway: RTM (Real-Time-Marketing) isn’t about 15 minutes of fame – it needs to be part of an integrated long-term brand communications strategy. Wendy Clark, Coca-Cola’s Senior VP-integrated marketing communications and [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Of Brands and Broken Narratives</title>
		<link>http://fredmcclimans.com/2013/03/12/of-brands-and-broken-narratives/</link>
		<comments>http://fredmcclimans.com/2013/03/12/of-brands-and-broken-narratives/#comments</comments>
		<pubDate>Wed, 13 Mar 2013 06:03:49 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Narrative]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1183</guid>
		<description><![CDATA[An organization’s brand is defined by the totality of everything they do and say. Enduring brands are built on solid corporate narratives that serve as a beacon of trust and yield positive public perception. This article was originally published on “Sensei Blogs – A Business Blog with a Point of View” and is reprinted here [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Maker&#8217;s Mark misses the mark&#8230;</title>
		<link>http://fredmcclimans.com/2013/02/19/makers-mark-misses-the-mark/</link>
		<comments>http://fredmcclimans.com/2013/02/19/makers-mark-misses-the-mark/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 02:04:43 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Transcripts]]></category>
		<category><![CDATA[bourbon]]></category>
		<category><![CDATA[brand essence]]></category>
		<category><![CDATA[brand perception]]></category>
		<category><![CDATA[corporate narrative]]></category>
		<category><![CDATA[KFC]]></category>
		<category><![CDATA[maker's mark]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1081</guid>
		<description><![CDATA[From a minor tweet about the length of time it takes to char a barrel for making bourbon to a congratulatory tweet from KFC... How Maker's Mark missed the mark with their brand strategy. (Note: Date sequences have been adjusted to highlight flows of conversations and threaded discussions)]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>12 Most Basic Strategies to Know Your Competition</title>
		<link>http://fredmcclimans.com/2012/07/28/12-most-basic-strategies-to-know-your-competition/</link>
		<comments>http://fredmcclimans.com/2012/07/28/12-most-basic-strategies-to-know-your-competition/#comments</comments>
		<pubDate>Sat, 28 Jul 2012 09:00:25 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[12 Most]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[competitive]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[intelligence]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1062</guid>
		<description><![CDATA[[Originally posted on 12Most.com] We live in a world where competition is part of the fabric of life. Survival of the fittest, and all that stuff. The business world is no different. Being about to not only know your competition, but to outsmart them, is just another aspect of the game. Here are some relatively [&#8230;]]]></description>
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		<slash:comments>1</slash:comments>
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