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	<title>FRED MCCLIMANS</title>
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	<link>http://fredmcclimans.com</link>
	<description>analysis - innovation - vision</description>
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		<title>Kickstarter: The long-tail of short attention spans?</title>
		<link>http://fredmcclimans.com/2013/04/24/is-kickstarter-the-new-sears-roebuck/</link>
		<comments>http://fredmcclimans.com/2013/04/24/is-kickstarter-the-new-sears-roebuck/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 03:01:36 +0000</pubDate>
		<dc:creator>Fred McClimans</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[crowd]]></category>
		<category><![CDATA[crowd-funding]]></category>
		<category><![CDATA[crowdfunding]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[inXile]]></category>
		<category><![CDATA[kickstarter]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[roebuck]]></category>
		<category><![CDATA[rpg]]></category>
		<category><![CDATA[sears]]></category>
		<category><![CDATA[tides of numenera]]></category>
		<category><![CDATA[torment]]></category>
		<category><![CDATA[veronica mars]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1261</guid>
		<description><![CDATA[We live in a world of short attention spans. Our food is fast, our entertainment on-demand and the phrase &#8220;interrupt-driven&#8221; dominates everything.  The world of media and entertainment is no different from any other. We consume in bites, when we want, as we want. My kids don&#8217;t watch a TV show every week for a [...]]]></description>
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		<title>FIRST GLANCE: Coca-Cola gets &#8220;buzz&#8221;</title>
		<link>http://fredmcclimans.com/2013/03/25/first-glance-coca-cola-gets-a-bad-buzz/</link>
		<comments>http://fredmcclimans.com/2013/03/25/first-glance-coca-cola-gets-a-bad-buzz/#comments</comments>
		<pubDate>Tue, 26 Mar 2013 00:18:01 +0000</pubDate>
		<dc:creator>Fred McClimans</dc:creator>
				<category><![CDATA[First Glance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Advertising Age]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[glass houses]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Real-Time-Marketing]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[RTM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[wendy clark]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1134</guid>
		<description><![CDATA[Coca-Cola&#8217;s disclosure that it found limited short-term value from online buzz raises some good questions about information perception and the relative value of Real-Time-Marketing (RTM). Takeaway: RTM (Real-Time-Marketing) isn&#8217;t about 15 minutes of fame &#8211; it needs to be part of an integrated long-term brand communications strategy. Wendy Clark, Coca-Cola&#8217;s Senior VP-integrated marketing communications and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Of Brands and Broken Narratives</title>
		<link>http://fredmcclimans.com/2013/03/12/of-brands-and-broken-narratives/</link>
		<comments>http://fredmcclimans.com/2013/03/12/of-brands-and-broken-narratives/#comments</comments>
		<pubDate>Wed, 13 Mar 2013 06:03:49 +0000</pubDate>
		<dc:creator>Fred McClimans</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Narrative]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1183</guid>
		<description><![CDATA[An organization&#8217;s brand is defined by the totality of everything they do and say. Enduring brands are built on solid corporate narratives that serve as a beacon of trust and yield positive public perception. This article was originally published on &#8220;Sensei Blogs &#8211; A Business Blog with a Point of View&#8221; and is reprinted here [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Maker&#8217;s Mark misses the mark&#8230;</title>
		<link>http://fredmcclimans.com/2013/02/19/makers-mark-misses-the-mark/</link>
		<comments>http://fredmcclimans.com/2013/02/19/makers-mark-misses-the-mark/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 02:04:43 +0000</pubDate>
		<dc:creator>Fred McClimans</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Transcripts]]></category>
		<category><![CDATA[bourbon]]></category>
		<category><![CDATA[brand essence]]></category>
		<category><![CDATA[brand perception]]></category>
		<category><![CDATA[corporate narrative]]></category>
		<category><![CDATA[KFC]]></category>
		<category><![CDATA[maker's mark]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1081</guid>
		<description><![CDATA[From a minor tweet about the length of time it takes to char a barrel for making bourbon to a congratulatory tweet from KFC... How Maker's Mark missed the mark with their brand strategy. (Note: Date sequences have been adjusted to highlight flows of conversations and threaded discussions)]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>12 Most Basic Strategies to Know Your Competition</title>
		<link>http://fredmcclimans.com/2012/07/28/12-most-basic-strategies-to-know-your-competition/</link>
		<comments>http://fredmcclimans.com/2012/07/28/12-most-basic-strategies-to-know-your-competition/#comments</comments>
		<pubDate>Sat, 28 Jul 2012 09:00:25 +0000</pubDate>
		<dc:creator>Fred McClimans</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[12 Most]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[competitive]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[intelligence]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1062</guid>
		<description><![CDATA[[Originally posted on 12Most.com] We live in a world where competition is part of the fabric of life. Survival of the fittest, and all that stuff. The business world is no different. Being about to not only know your competition, but to outsmart them, is just another aspect of the game. Here are some relatively [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why being frictionless is good business</title>
		<link>http://fredmcclimans.com/2012/07/24/why-being-frictionless-is-good-business/</link>
		<comments>http://fredmcclimans.com/2012/07/24/why-being-frictionless-is-good-business/#comments</comments>
		<pubDate>Tue, 24 Jul 2012 14:34:52 +0000</pubDate>
		<dc:creator>Fred McClimans</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[business communications]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[friction]]></category>
		<category><![CDATA[frictionless]]></category>
		<category><![CDATA[perspective]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1050</guid>
		<description><![CDATA[Being social takes work. Communicating across any social network brings with it a level of overhead, both in terms of time and learning. It doesn&#8217;t matter if that social network involves flying across the country to meet with somebody or sending out an &#8220;I&#8217;ve arrived&#8221; ping on FourSquare when you land half a world away. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media: The community IS the platform</title>
		<link>http://fredmcclimans.com/2012/07/10/social-media-the-community-is-the-platform/</link>
		<comments>http://fredmcclimans.com/2012/07/10/social-media-the-community-is-the-platform/#comments</comments>
		<pubDate>Tue, 10 Jul 2012 14:23:00 +0000</pubDate>
		<dc:creator>Fred McClimans</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1039</guid>
		<description><![CDATA[I’m going to get right to the point. Platforms don’t define communities, communities define platforms. And when platforms try to define a community, they almost always alienate the community, which, in turn, finds another venue on which to communicate. Simple? Yes. But, unfortunately, most social media “platforms” have yet to grasp this concept. SOCIAL MEDIA [...]]]></description>
		<wfw:commentRss>http://fredmcclimans.com/2012/07/10/social-media-the-community-is-the-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Have we created an online VETO button?</title>
		<link>http://fredmcclimans.com/2012/06/18/online-veto-button/</link>
		<comments>http://fredmcclimans.com/2012/06/18/online-veto-button/#comments</comments>
		<pubDate>Mon, 18 Jun 2012 19:24:56 +0000</pubDate>
		<dc:creator>Fred McClimans</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[2020 Foundation]]></category>
		<category><![CDATA[2020F]]></category>
		<category><![CDATA[huffington post]]></category>
		<category><![CDATA[huffpo]]></category>
		<category><![CDATA[obamacare]]></category>
		<category><![CDATA[online activism]]></category>
		<category><![CDATA[online awareness]]></category>
		<category><![CDATA[pervasive communications]]></category>
		<category><![CDATA[pipa]]></category>
		<category><![CDATA[political campaigns]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[SCOTUS]]></category>
		<category><![CDATA[sopa]]></category>
		<category><![CDATA[veto]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1014</guid>
		<description><![CDATA[Obamacare, SCOTUS and the Online Veto Button: We all know the power of the &#8220;veto&#8221; &#8211; the ability to simply over-rule all others and say &#8220;no&#8221; to a particular situation. We see it in many aspects of our lives, from the United Nations Security Council (where it is often used as a political tool) to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Pervasive Communications &amp; Biological Big Data</title>
		<link>http://fredmcclimans.com/2012/06/13/pervasive-communications-biological-big-data/</link>
		<comments>http://fredmcclimans.com/2012/06/13/pervasive-communications-biological-big-data/#comments</comments>
		<pubDate>Wed, 13 Jun 2012 19:50:20 +0000</pubDate>
		<dc:creator>Fred McClimans</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[#140]]></category>
		<category><![CDATA[#140MTL]]></category>
		<category><![CDATA[Big data]]></category>
		<category><![CDATA[Biological Big Data]]></category>
		<category><![CDATA[Bohr]]></category>
		<category><![CDATA[Heisenberg]]></category>
		<category><![CDATA[Montreal]]></category>
		<category><![CDATA[Newton]]></category>
		<category><![CDATA[pervasive communications]]></category>
		<category><![CDATA[Quebec]]></category>
		<category><![CDATA[Social Behavior]]></category>
		<category><![CDATA[State of Now]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1006</guid>
		<description><![CDATA[I recently had the pleasure of speaking at the #140MTL State of Now conference, on May 15th, 2012, in Montreal, Quebec. It was a fantastic event, with some great speakers and wonderful attendees. As part of the event, I had the opportunity to discuss a few concepts that are helping to shape global events and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Crowds, Individuals and Conformity</title>
		<link>http://fredmcclimans.com/2012/06/05/crowds-individuals-and-conformity/</link>
		<comments>http://fredmcclimans.com/2012/06/05/crowds-individuals-and-conformity/#comments</comments>
		<pubDate>Tue, 05 Jun 2012 15:57:08 +0000</pubDate>
		<dc:creator>Fred McClimans</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[#influencechat]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[conformity]]></category>
		<category><![CDATA[crowds]]></category>
		<category><![CDATA[discovery]]></category>
		<category><![CDATA[flocks]]></category>
		<category><![CDATA[head games]]></category>
		<category><![CDATA[human]]></category>
		<category><![CDATA[individuals]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[murmuration]]></category>
		<category><![CDATA[science daily]]></category>
		<category><![CDATA[self-worth]]></category>
		<category><![CDATA[Social Behavior]]></category>
		<category><![CDATA[starlings]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=995</guid>
		<description><![CDATA[I&#8217;ve always been fascinated by crowds &#8212; how they form, why they form, what influences them, and what, in turn, they have the ability to influence. I&#8217;ve also always tried to differentiate between crowds and communities, the latter being a more &#8220;refined&#8221; version of a crowd. Communities have purpose, and common bonds that bind the [...]]]></description>
		<wfw:commentRss>http://fredmcclimans.com/2012/06/05/crowds-individuals-and-conformity/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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