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 By Fred McClimans, on December 7th, 2010 It started with a single, simple, question put to me by a good friend: ”What are the key qualities needed to be a leader in customer service?” There are, of course, a great number of existing text books, essays, blogs, etc. that address “best practices” in customer service, so answering the question with an . . . → Read More: Customer Service Leadership? Press 1 for Yes… By Fred McClimans, on December 2nd, 2010 It’s hard to think of any aspect of any market sector that doesn’t involve, or revolve around, influence. Back on October 7th, Steve Loudermilk (@loudyoutloud) and I tried a novel approach to our Analyst Relations/Influence chat (#ARchat) by engaging in a joint chat session with #B2Bchat, the B2B chat hosted by Ksenia Coffman (@kseniacoffman), . . . → Read More: Influence in the B2B Sector: #ARchat & #B2Bchat By Fred McClimans, on November 30th, 2010 #LeadershipChat is hosted each Tuesday at 8pmET by @LisaPetrilli and @swoodruff. This week’s chat was on Passion and the role it plays in Leadership. For some good background reading, check out the following posts by Lisa “I Like The Pope” Petrilli and Steve “I Don’t Care Much For Cheerleaders” Woodruff which set the . . . → Read More: LeadershipChat Transcript Nov 30, 2010 By Fred McClimans, on November 23rd, 2010#LeadershipChat is hosted each Tuesday at 8pmET by @LisaPetrilli and @swoodruff (mug-shots below). This week’s chat was an “open-mic” format: bring it, and discuss it. We spent a good bit of time discussing the differences between Leadership, influence, motivation and manipulation. We also discussed the hiring/firing of bad apples and what it takes . . . → Read More: LeadershipChat Transcript Nov 23, 2010 By Fred McClimans, on November 14th, 2010
It is a very human instinct to trust somebody the better we know them. And how well we know somebody is often a result of the amount of time we spend with them. This level of trust can often equate to how much we are willing to believe, or be influenced by, them. . . . → Read More: Are we Outsourcing Common Sense to the Internet? By Fred McClimans, on November 2nd, 2010 I read a great piece recently by my friend Lisa Petrilli on Influence vs Empowerment. She raised some excellent points about the differences between the two and, more importantly, the effectiveness of the two. And in a pure social/commercial market, her points were dead on. One of the more interesting notes in her post . . . → Read More: The role of Influence in Analyst Relations By Fred McClimans, on October 12th, 2010 Last week I participated in an interesting discussion regarding influence and the role of analyst relations (AR) – specifically around the issue of how AR staff could increase their influence through a variety of different mechanisms or channels. But one key point that kept creeping into the conversation was one of limited resources: “we . . . → Read More: Outsourcing Analyst Relations: A viable option? By Fred McClimans, on October 5th, 2010 My first true experience in the world of B2B marketing was in 1990. My task was simple: market one of our new products to company “X”. My task could not have been simpler – while “X” was not a current customer/partner, they were very well known for purchasing our type of product, which was . . . → Read More: Buyers vs Influencers: Who really controls the deal? By Fred McClimans, on September 16th, 2010 NOTE: This is an edited excerpt from a prior post, highlighted here at the suggestion of a few readers who thought it worthy of its own individual post. For a while now, Twitter has been testing its own t.co link shortener to shorten/wrap long URLs in private Direct Messages sent between users via . . . → Read More: Twitter’s Privacy Invasion (edited update) By Fred McClimans, on September 8th, 2010 Last week (along with all other Twitter users) I received Twitter’s “Update: Twitter Apps and You” email. It announced: “Over the coming weeks, we will be making two important updates that will impact how you interact with Twitter Applications”, namely 1) the anticipated mandatory use of OAuth for 3rd-party application user verification and . . . → Read More: Twitter: 4 Lessons to Learn about Marketing & Privacy |
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