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		<title>Buyers vs Influencers: Who really controls the deal?</title>
		<link>http://fredmcclimans.com/2010/10/05/buyers-vs-influencers/</link>
		<comments>http://fredmcclimans.com/2010/10/05/buyers-vs-influencers/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 23:14:32 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[buyers]]></category>
		<category><![CDATA[C2C]]></category>
		<category><![CDATA[influence]]></category>
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		<description><![CDATA[My first true experience in the world of B2B marketing was in 1990. My task was simple: market one of our new products to company “X”. My task could not have been simpler – while “X” was not a current customer/partner, they were very well known for purchasing our type of product, which was then [&#8230;]]]></description>
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		<title>Vendor/Analyst Influence: A 3-way Street</title>
		<link>http://fredmcclimans.com/2010/07/27/vendor-analyst-customer-influence/</link>
		<comments>http://fredmcclimans.com/2010/07/27/vendor-analyst-customer-influence/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 16:06:58 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[advisor]]></category>
		<category><![CDATA[analyst]]></category>
		<category><![CDATA[analyst relations]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[vendor]]></category>

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		<description><![CDATA[In any given industry, there exists a symbiotic relationship between vendors, analysts and customers. Each one is vying for their piece of nirvana: the best value for their dollar spent. In an industry, such as the IT industry, where analysts play a significant role, it is assumed that they are the “influencers” in the market, [&#8230;]]]></description>
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