<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>fredmcclimans.com &#187; branding</title>
	<atom:link href="http://fredmcclimans.com/tag/branding/feed/" rel="self" type="application/rss+xml" />
	<link>http://fredmcclimans.com</link>
	<description>analysis - innovation - execution</description>
	<lastBuildDate>Thu, 18 Dec 2014 06:26:49 +0000</lastBuildDate>
	<language>en-US</language>
		<sy:updatePeriod>hourly</sy:updatePeriod>
		<sy:updateFrequency>1</sy:updateFrequency>
	<generator>https://wordpress.org/?v=4.0.38</generator>
	<item>
		<title>Of Brands and Broken Narratives</title>
		<link>http://fredmcclimans.com/2013/03/12/of-brands-and-broken-narratives/</link>
		<comments>http://fredmcclimans.com/2013/03/12/of-brands-and-broken-narratives/#comments</comments>
		<pubDate>Wed, 13 Mar 2013 06:03:49 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Narrative]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1183</guid>
		<description><![CDATA[An organization’s brand is defined by the totality of everything they do and say. Enduring brands are built on solid corporate narratives that serve as a beacon of trust and yield positive public perception. This article was originally published on “Sensei Blogs – A Business Blog with a Point of View” and is reprinted here [&#8230;]]]></description>
		<wfw:commentRss>http://fredmcclimans.com/2013/03/12/of-brands-and-broken-narratives/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>12 CEO Icons &amp; their classic character traits</title>
		<link>http://fredmcclimans.com/2011/08/23/12-iconic-ceos/</link>
		<comments>http://fredmcclimans.com/2011/08/23/12-iconic-ceos/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 16:11:55 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[#influencechat]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[corporate branding]]></category>
		<category><![CDATA[Donald Trump]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Iconic]]></category>
		<category><![CDATA[Larry Ellison]]></category>
		<category><![CDATA[Larry Flint]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Lee Iacocca]]></category>
		<category><![CDATA[Louis Gerstner]]></category>
		<category><![CDATA[Martha Stewart]]></category>
		<category><![CDATA[Oprah Winfrey]]></category>
		<category><![CDATA[Oracle]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[Richard Branson]]></category>
		<category><![CDATA[Ross Perot]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=827</guid>
		<description><![CDATA[Every company has a CEO and every CEO has their own particular style. Some are self-made, while others have leveraged a bit of family clout to get their start. Some promote themselves, some promote their companies, while others (both intentionally and unintentionally) promote both. But what if that CEO, or their style, eclipses that of [&#8230;]]]></description>
		<wfw:commentRss>http://fredmcclimans.com/2011/08/23/12-iconic-ceos/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
