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		<title>Why being frictionless is good business</title>
		<link>http://fredmcclimans.com/2012/07/24/why-being-frictionless-is-good-business/</link>
		<comments>http://fredmcclimans.com/2012/07/24/why-being-frictionless-is-good-business/#comments</comments>
		<pubDate>Tue, 24 Jul 2012 14:34:52 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[business communications]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[friction]]></category>
		<category><![CDATA[frictionless]]></category>
		<category><![CDATA[perspective]]></category>
		<category><![CDATA[social]]></category>
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		<description><![CDATA[Being social takes work. Communicating across any social network brings with it a level of overhead, both in terms of time and learning. It doesn’t matter if that social network involves flying across the country to meet with somebody or sending out an “I’ve arrived” ping on FourSquare when you land half a world away. [&#8230;]]]></description>
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