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		<title>5 Questions: The Value of Direct vs Indirect Influence</title>
		<link>http://fredmcclimans.com/2011/08/16/5-questions-the-value-of-direct-vs-indirect-influence/</link>
		<comments>http://fredmcclimans.com/2011/08/16/5-questions-the-value-of-direct-vs-indirect-influence/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 15:52:50 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[#influencechat]]></category>
		<category><![CDATA[analyst relations]]></category>
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		<category><![CDATA[business]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[c-suite]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[fluid corporate influence]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[investor relations]]></category>
		<category><![CDATA[IR]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
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		<description><![CDATA[Almost every action, choice or decision we make is the result of “influence” in some particular way. Even our personal preferences are shaped by influence, perhaps through the actions of others (“hey, you should really try this out”) or perhaps through our own past experiences (“I don’t care what you say, I’ve tried the bagels [&#8230;]]]></description>
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