<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>fredmcclimans.com &#187; documentary</title>
	<atom:link href="http://fredmcclimans.com/tag/documentary/feed/" rel="self" type="application/rss+xml" />
	<link>http://fredmcclimans.com</link>
	<description>analysis - innovation - execution</description>
	<lastBuildDate>Thu, 18 Dec 2014 06:26:49 +0000</lastBuildDate>
	<language>en-US</language>
		<sy:updatePeriod>hourly</sy:updatePeriod>
		<sy:updateFrequency>1</sy:updateFrequency>
	<generator>https://wordpress.org/?v=4.0.38</generator>
	<item>
		<title>The unintended consequences of going #viral</title>
		<link>http://fredmcclimans.com/2012/03/20/the-unintended-consequences-of-going-viral/</link>
		<comments>http://fredmcclimans.com/2012/03/20/the-unintended-consequences-of-going-viral/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 15:31:17 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[#pervasivecomms]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[going viral]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pervasive communications]]></category>
		<category><![CDATA[social cause]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tra-digital]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=890</guid>
		<description><![CDATA[When you craft a message, you generally have a target, or audience, in mind. You probably also have an agenda, or goal, that you wish to achieve, such as awareness, education or a call to action. And both the message and the agenda are typically driven by both your own ideas and those embraced by [&#8230;]]]></description>
		<wfw:commentRss>http://fredmcclimans.com/2012/03/20/the-unintended-consequences-of-going-viral/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
