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		<title>The unintended consequences of going #viral</title>
		<link>http://fredmcclimans.com/2012/03/20/the-unintended-consequences-of-going-viral/</link>
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		<pubDate>Tue, 20 Mar 2012 15:31:17 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
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		<description><![CDATA[When you craft a message, you generally have a target, or audience, in mind. You probably also have an agenda, or goal, that you wish to achieve, such as awareness, education or a call to action. And both the message and the agenda are typically driven by both your own ideas and those embraced by [&#8230;]]]></description>
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		<title>APP-etizing Journalism with the iPad</title>
		<link>http://fredmcclimans.com/2010/06/14/appetizing_journalism_with_the_ipad/</link>
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		<pubDate>Mon, 14 Jun 2010 16:11:18 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
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		<description><![CDATA[I’ve been waiting for Apple’s iPad for about 10 years, ever since the first real “tablet” PC prototypes began to hit the market, and I’ve been logging some serious time on it since it came out — enough to say that if AT&#038;T retains its newly announced tiered data plan structure, I’ll be in the [&#8230;]]]></description>
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