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	<title>fredmcclimans.com &#187; maker&#8217;s mark</title>
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		<title>Maker&#8217;s Mark misses the mark&#8230;</title>
		<link>http://fredmcclimans.com/2013/02/19/makers-mark-misses-the-mark/</link>
		<comments>http://fredmcclimans.com/2013/02/19/makers-mark-misses-the-mark/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 02:04:43 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Transcripts]]></category>
		<category><![CDATA[bourbon]]></category>
		<category><![CDATA[brand essence]]></category>
		<category><![CDATA[brand perception]]></category>
		<category><![CDATA[corporate narrative]]></category>
		<category><![CDATA[KFC]]></category>
		<category><![CDATA[maker's mark]]></category>

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		<description><![CDATA[From a minor tweet about the length of time it takes to char a barrel for making bourbon to a congratulatory tweet from KFC... How Maker's Mark missed the mark with their brand strategy. (Note: Date sequences have been adjusted to highlight flows of conversations and threaded discussions)]]></description>
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