fredmcclimans.com » marketing http://fredmcclimans.com analysis - innovation - execution Thu, 18 Dec 2014 06:26:49 +0000 en-US hourly 1 https://wordpress.org/?v=4.0.38 FIRST GLANCE: Coca-Cola gets “buzz” http://fredmcclimans.com/2013/03/25/first-glance-coca-cola-gets-a-bad-buzz/ http://fredmcclimans.com/2013/03/25/first-glance-coca-cola-gets-a-bad-buzz/#comments Tue, 26 Mar 2013 00:18:01 +0000 http://fredmcclimans.com/?p=1134 http://fredmcclimans.com/2013/03/25/first-glance-coca-cola-gets-a-bad-buzz/feed/ 0 Of Brands and Broken Narratives http://fredmcclimans.com/2013/03/12/of-brands-and-broken-narratives/ http://fredmcclimans.com/2013/03/12/of-brands-and-broken-narratives/#comments Wed, 13 Mar 2013 06:03:49 +0000 http://fredmcclimans.com/?p=1183 http://fredmcclimans.com/2013/03/12/of-brands-and-broken-narratives/feed/ 0 Disruption and (non) Innovation, Part II http://fredmcclimans.com/2012/04/17/disruption-and-non-innovation-part-ii/ http://fredmcclimans.com/2012/04/17/disruption-and-non-innovation-part-ii/#comments Tue, 17 Apr 2012 15:41:01 +0000 http://fredmcclimans.com/?p=926 http://fredmcclimans.com/2012/04/17/disruption-and-non-innovation-part-ii/feed/ 5 The unintended consequences of going #viral http://fredmcclimans.com/2012/03/20/the-unintended-consequences-of-going-viral/ http://fredmcclimans.com/2012/03/20/the-unintended-consequences-of-going-viral/#comments Tue, 20 Mar 2012 15:31:17 +0000 http://fredmcclimans.com/?p=890 http://fredmcclimans.com/2012/03/20/the-unintended-consequences-of-going-viral/feed/ 0 5 Questions: The Value of Direct vs Indirect Influence http://fredmcclimans.com/2011/08/16/5-questions-the-value-of-direct-vs-indirect-influence/ http://fredmcclimans.com/2011/08/16/5-questions-the-value-of-direct-vs-indirect-influence/#comments Tue, 16 Aug 2011 15:52:50 +0000 http://fredmcclimans.com/?p=808 http://fredmcclimans.com/2011/08/16/5-questions-the-value-of-direct-vs-indirect-influence/feed/ 4 Are We Ready to Add Cause to Social Check-Ins? http://fredmcclimans.com/2011/08/01/adding-cause-to-the-social-check-in/ http://fredmcclimans.com/2011/08/01/adding-cause-to-the-social-check-in/#comments Mon, 01 Aug 2011 21:15:45 +0000 http://fredmcclimans.com/?p=775 http://fredmcclimans.com/2011/08/01/adding-cause-to-the-social-check-in/feed/ 5 Outsourcing Analyst Relations: A viable option? http://fredmcclimans.com/2010/10/12/outsourcing-analyst-relations-influence/ http://fredmcclimans.com/2010/10/12/outsourcing-analyst-relations-influence/#comments Tue, 12 Oct 2010 14:59:29 +0000 http://fredmcclimans.com/?p=401 http://fredmcclimans.com/2010/10/12/outsourcing-analyst-relations-influence/feed/ 8 Buyers vs Influencers: Who really controls the deal? http://fredmcclimans.com/2010/10/05/buyers-vs-influencers/ http://fredmcclimans.com/2010/10/05/buyers-vs-influencers/#comments Tue, 05 Oct 2010 23:14:32 +0000 http://fredmcclimans.com/?p=380 http://fredmcclimans.com/2010/10/05/buyers-vs-influencers/feed/ 7