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		<title>Of Brands and Broken Narratives</title>
		<link>http://fredmcclimans.com/2013/03/12/of-brands-and-broken-narratives/</link>
		<comments>http://fredmcclimans.com/2013/03/12/of-brands-and-broken-narratives/#comments</comments>
		<pubDate>Wed, 13 Mar 2013 06:03:49 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Narrative]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1183</guid>
		<description><![CDATA[An organization’s brand is defined by the totality of everything they do and say. Enduring brands are built on solid corporate narratives that serve as a beacon of trust and yield positive public perception. This article was originally published on “Sensei Blogs – A Business Blog with a Point of View” and is reprinted here [&#8230;]]]></description>
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