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	<title>fredmcclimans.com &#187; social media</title>
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		<title>FIRST GLANCE: Coca-Cola gets &#8220;buzz&#8221;</title>
		<link>http://fredmcclimans.com/2013/03/25/first-glance-coca-cola-gets-a-bad-buzz/</link>
		<comments>http://fredmcclimans.com/2013/03/25/first-glance-coca-cola-gets-a-bad-buzz/#comments</comments>
		<pubDate>Tue, 26 Mar 2013 00:18:01 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[First Glance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Advertising Age]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[glass houses]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Real-Time-Marketing]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[RTM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[wendy clark]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1134</guid>
		<description><![CDATA[Coca-Cola’s disclosure that it found limited short-term value from online buzz raises some good questions about information perception and the relative value of Real-Time-Marketing (RTM). Takeaway: RTM (Real-Time-Marketing) isn’t about 15 minutes of fame – it needs to be part of an integrated long-term brand communications strategy. Wendy Clark, Coca-Cola’s Senior VP-integrated marketing communications and [&#8230;]]]></description>
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		<title>Why being frictionless is good business</title>
		<link>http://fredmcclimans.com/2012/07/24/why-being-frictionless-is-good-business/</link>
		<comments>http://fredmcclimans.com/2012/07/24/why-being-frictionless-is-good-business/#comments</comments>
		<pubDate>Tue, 24 Jul 2012 14:34:52 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[business communications]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[friction]]></category>
		<category><![CDATA[frictionless]]></category>
		<category><![CDATA[perspective]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1050</guid>
		<description><![CDATA[Being social takes work. Communicating across any social network brings with it a level of overhead, both in terms of time and learning. It doesn’t matter if that social network involves flying across the country to meet with somebody or sending out an “I’ve arrived” ping on FourSquare when you land half a world away. [&#8230;]]]></description>
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		<title>Klout, Big Data and the Meaning of &#8220;Opt Out&#8221;</title>
		<link>http://fredmcclimans.com/2012/05/01/klout-big-data-and-the-meaning-of-opt-out/</link>
		<comments>http://fredmcclimans.com/2012/05/01/klout-big-data-and-the-meaning-of-opt-out/#comments</comments>
		<pubDate>Tue, 01 May 2012 23:43:34 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[2020F]]></category>
		<category><![CDATA[Alan Berkson]]></category>
		<category><![CDATA[Big data]]></category>
		<category><![CDATA[fred mcclimans]]></category>
		<category><![CDATA[InflenceChat]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[Jeremiah Owyang]]></category>
		<category><![CDATA[Klout]]></category>
		<category><![CDATA[Online Privacy]]></category>
		<category><![CDATA[PeerIndex]]></category>
		<category><![CDATA[pervasive communications]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[sam fiorella]]></category>
		<category><![CDATA[Social Behavior]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Transparenty]]></category>
		<category><![CDATA[TweetLevel]]></category>
		<category><![CDATA[Twitalyzer]]></category>
		<category><![CDATA[Wired Magazine]]></category>
		<category><![CDATA[Wired.com]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=939</guid>
		<description><![CDATA[Is it possible to have a Klout Score of Zero (K = 0)? Why, you might ask, would anybody want to have such a score in the gamified realm of influence measurement, where higher scores indicate a higher level of perceived online influence? The answer may lie in the way that Klout profiles you, branding [&#8230;]]]></description>
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		<slash:comments>23</slash:comments>
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		<title>The unintended consequences of going #viral</title>
		<link>http://fredmcclimans.com/2012/03/20/the-unintended-consequences-of-going-viral/</link>
		<comments>http://fredmcclimans.com/2012/03/20/the-unintended-consequences-of-going-viral/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 15:31:17 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[#pervasivecomms]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[going viral]]></category>
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		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[pervasive communications]]></category>
		<category><![CDATA[social cause]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tra-digital]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=890</guid>
		<description><![CDATA[When you craft a message, you generally have a target, or audience, in mind. You probably also have an agenda, or goal, that you wish to achieve, such as awareness, education or a call to action. And both the message and the agenda are typically driven by both your own ideas and those embraced by [&#8230;]]]></description>
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		<title>Google Wave: Intentional Failure?</title>
		<link>http://fredmcclimans.com/2010/08/04/google-wave/</link>
		<comments>http://fredmcclimans.com/2010/08/04/google-wave/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 02:19:02 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[experiment]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[micro-blogging]]></category>
		<category><![CDATA[real-time]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[wave]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=284</guid>
		<description><![CDATA[Given the way that Google (who can often seem to do no wrong) has pulled the plug on their Wave product, I expect that there will be a flood of Wave-related blogs, editorials and posts – most with cute word-plays in the title. So I’ll get to the point and keep this one short. I [&#8230;]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>10 Great/Funny/Odd Celebrity Tweets</title>
		<link>http://fredmcclimans.com/2009/05/29/10-great-celebrity-tweets/</link>
		<comments>http://fredmcclimans.com/2009/05/29/10-great-celebrity-tweets/#comments</comments>
		<pubDate>Sat, 30 May 2009 05:56:03 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[Dave Mathews]]></category>
		<category><![CDATA[David Gregory]]></category>
		<category><![CDATA[Dr. Drew]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[Jimmy Fallon]]></category>
		<category><![CDATA[John Mayer]]></category>
		<category><![CDATA[Lance Armstrong]]></category>
		<category><![CDATA[Love Line]]></category>
		<category><![CDATA[Meet The Press]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[Penn Jillette]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[Shaq O'Neal]]></category>
		<category><![CDATA[SNL]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Tony Hawk]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=68</guid>
		<description><![CDATA[I guess the first rule of social media is that you are going to occasionally post things that just don’t make sense to the rest of the world. Here are 10 of my favorite [and unedited] celebrity posts pulled from a recent online search. 1. Shaq O’Neal @THE_REAL_SHAQ – May 24th from TwitterBerry “The san [&#8230;]]]></description>
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