<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>fredmcclimans.com &#187; wendy clark</title>
	<atom:link href="http://fredmcclimans.com/tag/wendy-clark/feed/" rel="self" type="application/rss+xml" />
	<link>http://fredmcclimans.com</link>
	<description>analysis - innovation - execution</description>
	<lastBuildDate>Thu, 18 Dec 2014 06:26:49 +0000</lastBuildDate>
	<language>en-US</language>
		<sy:updatePeriod>hourly</sy:updatePeriod>
		<sy:updateFrequency>1</sy:updateFrequency>
	<generator>https://wordpress.org/?v=4.0.38</generator>
	<item>
		<title>FIRST GLANCE: Coca-Cola gets &#8220;buzz&#8221;</title>
		<link>http://fredmcclimans.com/2013/03/25/first-glance-coca-cola-gets-a-bad-buzz/</link>
		<comments>http://fredmcclimans.com/2013/03/25/first-glance-coca-cola-gets-a-bad-buzz/#comments</comments>
		<pubDate>Tue, 26 Mar 2013 00:18:01 +0000</pubDate>
		<dc:creator><![CDATA[Fred McClimans]]></dc:creator>
				<category><![CDATA[First Glance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Advertising Age]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[glass houses]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Real-Time-Marketing]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[RTM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[wendy clark]]></category>

		<guid isPermaLink="false">http://fredmcclimans.com/?p=1134</guid>
		<description><![CDATA[Coca-Cola’s disclosure that it found limited short-term value from online buzz raises some good questions about information perception and the relative value of Real-Time-Marketing (RTM). Takeaway: RTM (Real-Time-Marketing) isn’t about 15 minutes of fame – it needs to be part of an integrated long-term brand communications strategy. Wendy Clark, Coca-Cola’s Senior VP-integrated marketing communications and [&#8230;]]]></description>
		<wfw:commentRss>http://fredmcclimans.com/2013/03/25/first-glance-coca-cola-gets-a-bad-buzz/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
