Tag Archives: glass houses

Coca-Cola-verses-BUZZ

FIRST GLANCE: Coca-Cola gets “buzz”

Coca-Cola’s disclosure that it found limited short-term value from online buzz raises some good questions about information perception and the relative value of Real-Time-Marketing (RTM).

Takeaway: RTM (Real-Time-Marketing) isn’t about 15 minutes of fame – it needs to be part of an integrated long-term brand communications strategy. Continue reading