Tag Archives: story

trust_sxsw2013

TRUST: Designing Social Glue #SXSW2013

I had the opportunity to speak at a #sxsw interactive session in Austin, TX (“Why trust is the new social glue” –┬áMarch 11, 2013). I used┬áthe following short presentation as a framework for discussing trust points, trust enablers and how story and narrative can can be used to foster trust in a digital community (the issues around creating a trusted user experience).

As part of the session, we divided the ballroom at the Driskill Hotel into groups, each group evaluating the examples at the end of the presentation to collectively identify trust points (or the lack of) and discuss why or why not a particular piece of content demonstrated trust. Each group then shared (and debated) their opinions on the examples. The diversity of the group led to some very good, and far reaching, discussions, including how we evaluate and form a position of trust for brands and products and the role of culture and community in shaping our interpretation of trust markers.

I hope you enjoy the presentation as much as I enjoyed working through it at the session.