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 #LeadershipChat is hosted each Tuesday at 8pmET by @LisaPetrilli and @swoodruff. This week’s chat was on Passion and the role it plays in Leadership. For some good background reading, check out the following posts by Lisa “I Like The Pope” Petrilli and Steve “I Don’t Care Much For Cheerleaders” Woodruff which set the . . . → Read More: LeadershipChat Transcript Nov 30, 2010 #LeadershipChat is hosted each Tuesday at 8pmET by @LisaPetrilli and @swoodruff (mug-shots below). This week’s chat was an “open-mic” format: bring it, and discuss it. We spent a good bit of time discussing the differences between Leadership, influence, motivation and manipulation. We also discussed the hiring/firing of bad apples and what it takes . . . → Read More: LeadershipChat Transcript Nov 23, 2010 
It is a very human instinct to trust somebody the better we know them. And how well we know somebody is often a result of the amount of time we spend with them. This level of trust can often equate to how much we are willing to believe, or be influenced by, them. . . . → Read More: Are we Outsourcing Common Sense to the Internet?  I read a great piece recently by my friend Lisa Petrilli on Influence vs Empowerment. She raised some excellent points about the differences between the two and, more importantly, the effectiveness of the two. And in a pure social/commercial market, her points were dead on. One of the more interesting notes in her post . . . → Read More: The role of Influence in Analyst Relations  Last week I participated in an interesting discussion regarding influence and the role of analyst relations (AR) – specifically around the issue of how AR staff could increase their influence through a variety of different mechanisms or channels. But one key point that kept creeping into the conversation was one of limited resources: “we . . . → Read More: Outsourcing Analyst Relations: A viable option?  My first true experience in the world of B2B marketing was in 1990. My task was simple: market one of our new products to company “X”. My task could not have been simpler – while “X” was not a current customer/partner, they were very well known for purchasing our type of product, which was . . . → Read More: Buyers vs Influencers: Who really controls the deal?  In any given industry, there exists a symbiotic relationship between vendors, analysts and customers. Each one is vying for their piece of nirvana: the best value for their dollar spent. In an industry, such as the IT industry, where analysts play a significant role, it is assumed that they are the “influencers” . . . → Read More: Vendor/Analyst Influence: A 3-way Street |
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